Why care about the Page rank?

As mentioned in previous articles, Page Rank is one of the familiar variables in determining appearance in SE results. Although today the importance of page rank has been descended, and sometimes we see pages of PR 3 or 4 getting to first places in Google, Page Rank is one of the variables SEO’s often deal with because this is the variable we know a lot about and can approach sensibly. The second good reason to learn about PR is using it to emphasize important pages of your website, like the Homepage ( you know how annoying it is when SE presents some negligible page of your website higher than the Homepage)

What is PR?

PR ranges from 1-10 and indicates the number and quality of page incoming links.

Page Rank is calculated as follows:

PR(A) = log10((1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))) when :

0<1 usually set to 0.85

PR(T1) ? Page rank of page T1 linking to page A. T1, ?.,Tn

C(T1) ? number of outbound links in page T

Notice that the 1-10 scale is accepted because of logarithmization of the equation. Therefore , each group of page rank ( PR1,? PR10) is not equal in size and getting to higher PR group is getting harder with every step.

This article deals with page rank maximization techniques:

PR0 ? Page rank zero

This rank is usually given to:

new pages

pages with very few incoming links

websites being caught using Black Hat Strategies to promote their website.

Webpages with PR0 can harm your website in case that one of your pages links to PR0 page. Although, if PR0 page links to your page , your pages is not hurt nor benefited because Google assumes you don’t have absolute control over your incoming links. Even so , you may exchange links with PR0 page in case that

The PR0 page doesn’t contain hidden text or other forbidden elements of black hat SEO

The page is new and therefore gets zero ranking.

PR leakage

Although PR depends on your incoming links, linking to other websites can cause you PR leakage, therefore use only necessary links to other websites.

Linking to pages inside your website does not cost you PR therefore you can do it freely.

Make sure every page in your website links to other important pages since every link has its contribution. Leaving Dead end pages wastes this contribution.

Use PR to emphasize important pages:

Creating links smartly to most important pages of your website, like Homepage, gives it PR boost and helps emphasizing its importance in front of less important pages in the website.

This is the most popular and beneficial link scheme emphasizing your homepage:

All pages in the website link to Homepage (first priority page)

Page of x priority is not linked to other pages of x priority but only to Homepage, page of x+1 , and X-1 priority. (for example, categories are not linked between them).

No jumping between pages in non hierarchic order : for example Page priority 1 doesn?t link to page priority 3 , and page of same priority are not interlinked.

If we count the relative distribution of PR between all the pages, in this scheme, Homepage gets the highest rank.

If we link the categories , Homepage rank descends and category PR raises a little.

If we link all the pages at the website to each other, all of them get the same but low PR.

To get the highest Homepage PR we must link all the pages to Homepage only and Homepage must link to all the pages.

Exchanging/ Purchasing Links

Incoming link is more effective if it comes from high PR page.

Page with few links is better contributor than page with lots of links (in case they are of same PR)

Exchange links only with well ranked websites because exchanging links cause PR leakage. This leakage must be weaker than link contribution otherwise the exchange is not beneficial.

Don’t exchange pages with PR0 pages because in best case scenario it doesn?t help you. (Unless you expect this page to be very popular in short period).

How can one way link building services help you and your business? In the world of internet marketing you probably already know by now that it is a tough and very competitive world out there. There are millions of websites, literally, and each one of them are trying to get customers just as you are. While not all are trying to get the same customers as you are, they are all trying to get customers. Now, your customer base will be a competitive field as well. You have other competition and they do want the same customers.

What can you do? There is a method called search engine optimization. This method is a host of techniques that work together to boost your ranking on the search engine and get your website noticed by your customer base, people searching for your keyword. Now, the problem is that other websites are trying for good ranking on the same keyword, at the same time. They too are trying to implement a good search engine optimization plan.

One method of search engine optimization is using one way link building services. Google uses many different elements to determine page rank. Links are extremely important to Google and the more links you have pointing to your website the better off you are. However, it is not always as easy as that. One way links are very difficult to get and maintain.

There are certain criteria that need to be met. First, these links must be of high quality. The links cannot be placed on link farms; this can actually hurt your page rank. The higher the quality of the page your link sits on, the better it is for your ranking. The links must also be from different websites. This means that each website your link is on, must come from an IP address different from all of the others.

Furthermore, the links must be permanent and one way. At one point in time, reciprocal links were the most common. You link to an important website and they link back to you. However, now a days more importance is placed on one way links than any other type.

Because this is hard to achieve, you can take many advantages of one way link building services. These services are offered by individuals or companies that are experienced in building one way links. They have access to websites that are high quality and accept one way links. Using these services can get your links on websites with high ranks on Google, which is ultimately important.

Provided that you use one way link building services that are reputable and experienced, you will find that your own rank increases and your customers have a better ability to find you and your services. One way links are just one method of search engine optimization that can help increase your popularity in the search engines and ultimately increase your traffic, sales, and income all at the same time, which is important to any business.

Ever wonder what Google thinks about your website? Ever want to compare your website’s ranking to that of your competitors? The secret to knowing your website’s ranking on the World Wide Web (at least in the eyes of the world’s largest search engine) is your website’s PageRank.

The description of a PageRank according to Google
“PageRank reflects our (Google’s) view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results. PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value.”

If you didn’t catch that, here is the layman’s version: Websites with a higher PageRank (a value between 1 and 10) will be more prominent in Google search results while websites with a lower PageRank will be lower in Google search results.

Find Your Google PageRank
Two websites that you can use to find your Google PageRank are FindMyPageRank.info and PRChecker.info. Please note that their servers often get slowed down so you may have to try a couple of times. I have listed several websites below with their PageRanks, including this one, to give you a better sense of how you are doing. A better measure of how you are doing is to look-up your competitors’ PageRanks and see how you are doing in comparison.

PageRank 10: www.google.com
PageRank 8: www.aol.com
PageRank 7: www.raytheon.com
PageRank 5: www.smps.org 
PageRank 4: www.cofebuz.com 
PageRank 2: www.midatlanticlocating.com
PageRank 1: www.lieumann.com

Increasing your PageRank
The last sentence in the quote from Google above points to the easiest way to can increase your PageRank: get websites with higher PageRanks to link to your website. In other words, it is not the number of links you have (although that doesn’t hurt), it is the PageRank of the pages that link to your site that helps move you up to the next PageRank. This is truly the tip of the iceberg in search engine optimization, but it is a great tool to help you understand where you are today, and how to improve your search engine results.

Note: PageRank^TMis a registered trademark of Google Inc.

Ian Lurie of Conversation Marketing wrote this article “33 Internet Marketing Terms You Should Know” in his Blog.

SEO. PPC. Social Media. Pagerank. Link authority.

What the heck?

If you’re not an internet marketer, here’s a list of terms so that you can translate what someone like me spouts at you in a caffeine-induced rush.

This isn’t a comprehensive internet marketing glossary. Just the terms we’d probably use without thinking about it. Print this list and hang it next to your phone:

A-list bloggers. aka A-listers or Those Miserable Buggers (when I’m feeling jealous). All those writers who dominate the Technorati rankings (see Technorati, below). Getting a nod from one of these folks can mean exponential growth in site traffic.

Affiliate marketing. Selling your product through other web sites or e-mail lists by paying the site or list owner for each sale. Great for expanding your sales network. May cause severe migraines.

Analytics. Taking traffic data and other information about your web site, analyzing it, and then providing insight. Note that a raw report is not analytics.

AJAX. Not the cleaning stuff. Generic term for forms that let you modify data on a page without reloading the entire page. You care because it looks neat, is speedy, but may kill you in the search engines.

Blog. Short for ‘web log’. A fancy word for a web site where you publish short entries on a regular basis and let visitors post comments about those entries.

CMS. Content Management System. A web application (see below) that allows users to add and edit web pages on a web site without learning HTML. May cause mass celebration or mutiny among web teams.

Conversion rate. The number of sales, leads or other desired actions that occur on your web site, compared to the total number of visitors.

Domain name. The address of your web site, such as ‘www.conversationmarketing.com‘.

Dynamic web site. A web site generated using a web application and a database. These sites will often change from one visit to the next, or one moment to the next.

Flash. An animation and interactive platform that lets you create very complex movement on a page. One of the best ways to distribute video. YouTube uses Flash to distribute all video on the site. Also a great way to make your customers hate you.

Hit. Any one file downloaded from your site one time. A single page of a web site, viewed once, may generate 30 or more hits. Great if you need to impress your boss. Lousy as a measure of web site traffic.

Link authority. The ‘vote’ provided to a page on your web site when another web site (or page within your web site) links to it. Search engines include these ‘votes’ in their ranking algorithms.

Movable Type. A popular blogging platform.

Pageview. Any one page of your site completely loading any one time. If I visit your web site and look at 3 pages, that will count as 3 page views.

PEBCAK error. Problem Exists Between Chair And Keyboard. An expression I may use if forced to spend 2 hours troubleshooting a web site failure, only to learn your computer was unplugged from the network.

Ping. Originally a networking term, in internet marketing parlance ‘ping’ means notifying the world that you’ve updated your web site. Pings are usually sent automatically to sites such as Technorati.

PPC. Pay Per Click marketing. Bidding for position in the sponsored search engine rankings. Higher bids have a better chance of a higher ranking, although there are other factors. Great way to generate business fast, or spend a small fortune and get no return at all. Use with caution.

Ranking algorithm. The mysterious black box that determines how you rank for a specific keyword. Google has one algorithm. Yahoo! has theirs. Microsoft does their best to copy Google’s.

Reciprocal linking. Linking to someone else’s web site in return for them linking to you. This used to help with search engine rankings. Now helps you disappear from the search rankings.

Registrar. The service you use to reserve a domain name.

RSS. A type of text file that delivers a list of headlines and content directly to feed readers and other software. Stands for ‘Really Simple Syndication’.

SEO. Search Engine Optimization. Working to insure your web site will get as high a ranking as possible in the unpaid search results in the major search engines.

Social media. A term coined by someone who wanted to publish more books. Usually refers to the many blogs, bookmarking sites and other sites that allow visitors to interact with each other and the web site owner. May also refer to a drunk journalist at a party.

Spam. Used to refer only to unsolicited e-mail. May also refer to unproductive comments or repeated submissions to blogs or discussion forums. Or a Monty Python skit.

Static web site. A web site that isn’t connected to a database. ‘Static’ refers to the fact that the page does not change.

URL. Uniform Resource Locator. The unique address of one file on the internet. www.conversationmarketing.com/index.html is the URL of one page on my site.

Unique visitor. Any one visitor coming to your site any number of times in the time period. If I come to your web site 30 times in a month, I still only count as one unique visitor.

Visit. Any user visiting your site any one time.

Web 2.0. See ’social media’, above. Refers generically to any site that looks cooler than sites before 1999. Seriously. I have no idea what this phrase means.

Web 3.0. Synonym for ‘Ian, please punch me in the liver’.

Web Application. Usually refers to a database-driven web site, such as a shopping cart.

Wordpress. A popular blogging platform.

XHTML. Successor to HTML. XHTML is used to build web pages.

Today I am introducing you with a new SEO tips blog pagerankquick.com. This blog is quiet new and has few posts on SEO. All the posts at this site I found are very informative, so I will suggest you to visit the site at least once and submit the feedback here about the site. Currently site has information on buying text links, traffic from forums and about the importance of keywords in webpage’s title.

Since there are many sites on the internet related to search engine optimization, let see how this site performs in the future. Because many webmasters create websites in different niches and at the certain time they run shortage of time to update their sites. Let hope this site will produce the fresh and informative matter to us time to time.

Please feel free to write your review about this site in comments here.