• Page Rank Optimization

    Posted in Uncategorized, pagerank | Monday 8 September 2008 2:08 pm

    Why care about the Page rank?

    As mentioned in previous articles, Page Rank is one of the familiar variables in determining appearance in SE results. Although today the importance of page rank has been descended, and sometimes we see pages of PR 3 or 4 getting to first places in Google, Page Rank is one of the variables SEO’s often deal with because this is the variable we know a lot about and can approach sensibly. The second good reason to learn about PR is using it to emphasize important pages of your website, like the Homepage ( you know how annoying it is when SE presents some negligible page of your website higher than the Homepage)

    What is PR?

    PR ranges from 1-10 and indicates the number and quality of page incoming links.

    Page Rank is calculated as follows:

    PR(A) = log10((1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))) when :

    0<1 usually set to 0.85

    PR(T1) ? Page rank of page T1 linking to page A. T1, ?.,Tn

    C(T1) ? number of outbound links in page T

    Notice that the 1-10 scale is accepted because of logarithmization of the equation. Therefore , each group of page rank ( PR1,? PR10) is not equal in size and getting to higher PR group is getting harder with every step.

    This article deals with page rank maximization techniques:

    PR0 ? Page rank zero

    This rank is usually given to:

    new pages

    pages with very few incoming links

    websites being caught using Black Hat Strategies to promote their website.

    Webpages with PR0 can harm your website in case that one of your pages links to PR0 page. Although, if PR0 page links to your page , your pages is not hurt nor benefited because Google assumes you don’t have absolute control over your incoming links. Even so , you may exchange links with PR0 page in case that

    The PR0 page doesn’t contain hidden text or other forbidden elements of black hat SEO

    The page is new and therefore gets zero ranking.

    PR leakage

    Although PR depends on your incoming links, linking to other websites can cause you PR leakage, therefore use only necessary links to other websites.

    Linking to pages inside your website does not cost you PR therefore you can do it freely.

    Make sure every page in your website links to other important pages since every link has its contribution. Leaving Dead end pages wastes this contribution.

    Use PR to emphasize important pages:

    Creating links smartly to most important pages of your website, like Homepage, gives it PR boost and helps emphasizing its importance in front of less important pages in the website.

    This is the most popular and beneficial link scheme emphasizing your homepage:

    All pages in the website link to Homepage (first priority page)

    Page of x priority is not linked to other pages of x priority but only to Homepage, page of x+1 , and X-1 priority. (for example, categories are not linked between them).

    No jumping between pages in non hierarchic order : for example Page priority 1 doesn?t link to page priority 3 , and page of same priority are not interlinked.

    If we count the relative distribution of PR between all the pages, in this scheme, Homepage gets the highest rank.

    If we link the categories , Homepage rank descends and category PR raises a little.

    If we link all the pages at the website to each other, all of them get the same but low PR.

    To get the highest Homepage PR we must link all the pages to Homepage only and Homepage must link to all the pages.

    Exchanging/ Purchasing Links

    Incoming link is more effective if it comes from high PR page.

    Page with few links is better contributor than page with lots of links (in case they are of same PR)

    Exchange links only with well ranked websites because exchanging links cause PR leakage. This leakage must be weaker than link contribution otherwise the exchange is not beneficial.

    Don’t exchange pages with PR0 pages because in best case scenario it doesn?t help you. (Unless you expect this page to be very popular in short period).

    A Guide on RSS Tool

    Posted in Uncategorized | Friday 22 August 2008 10:32 pm

    RSS is an abbreviation that has evolved into the following, depending on their versions:

    ? RDF Site Summary (also known as RSS 0.9; the first version of RSS)
    ? Rich Site Summary (also known as RSS 0.91; a prototype)
    ? Really Simple Syndication (also known as RSS 2.0)

    Today, RSS stands for ‘Really Simple Syndication’, and it has the following 7 existing formats or versions:

    ? 0.90
    ? 0.91
    ? 0.92
    ? 0.93
    ? 0.94
    ? 1.0
    ? 2.0

    RSS tools refer to a group of file formats that are designed to share headlines and other web content (this may be a summary or simply 1 to 2 lines of the article), links to the full versions of the content (the full article or post), and even file attachments such as multimedia files. All of these data is delivered in the form of an XML file (XML stands for eXtensible Markup Language), which has the following common names:

    ? RSS feed
    ? Webfeed
    ? RSS stream
    ? RSS channel

    They are typically shown on web pages as an orange rectangle that usually has the letters XML or RSS in it.

    RSS feeds can be used to deliver any kind of information. Some of these ‘feeds’ include:

    ? Blogs feed - each blog entry is summarized as a feed item. This makes blog posts easier to scan, enabling ‘visitors’ to zoom in on their items of interest.

    ? Article feed - this alerts readers whenever there are new articles and web contents available.

    ? Forum feed - this allows users to receive forum posts and latest discussion topics.

    ? Schedule feed - this allows users (such as schools, clubs, and other organizations) to broadcast events and announce schedule changes or meeting agendas.

    ? Discounts or Special feed - this is used to enable users (such as retail and online stores) to ‘deliver’ latest specials and discounted offers.

    ? Ego or News Monitoring - this enables users to receive ‘filtered’ headlines or news that are based on a specific phrase or keyword.

    ? Industry-specific feed - used by technical professionals in order to market, promote, or communicate with current (and prospective) customers and clients within their specific industries.

    RSS feeds enable people to track numerous blogs and news sources at the same time. To produce an RSS feed, all you need is the content or the article that you want to publicize and a validated RSS text file. Once your text file is registered at various aggregators (or ‘news readers’), any external site can then capture and display your RSS feed, automatically updating them whenever you update your RSS file.

    RSS tools are useful for sites that add or modify their contents on a regular basis. They are especially used for ‘web syndication’ or activities that involve regular updates and/or publications, such as the following:

    ? News websites - as used by major news organizations such as Reuters, CNN, and the BBC.
    ? Marketing
    ? Bug reports
    ? Personal weblogs

    There are many benefits to using RSS feeds. Aside from being a great supplemental communication method that streamlines the communication needs of various sectors, RSS tools and feeds can also have tremendous benefits in your business, particularly in the field of internet marketing.

    RSS tools and feeds provide Internet users with a free (or cheap) and easy advertising or online marketing opportunity for their businesses. Below are some of the RSS features that can help make your internet marketing strategies more effective.

    1. Ease in content distribution services. With RSS, your business can be captured and displayed by virtually any external site, giving you an easy way to ’spread out’ and advertise them.

    2. Ease in regular content updates. With RSS, web contents concerning your business can now be automatically updated on a daily (and even hourly) basis. Internet users will be able to experience ‘real time’ updates as information in your own file (such as new products and other business-related releases) is changed and modified simultaneously with that of the RSS feeds that people are subscribed to.

    3. Custom-made content services. With RSS, visitors can have personalized content services, allowing them total control of the flow and type of information that they receive. Depending on their interests and needs, visitors can subscribe to only those contents that they are looking for (such as real estate or job listings).

    4. Increase in (and targeted) traffic. With RSS, traffic will be directed to your site as readers of your content summary (or 1 to 2 lines of your article) who find them interesting are ‘forced’ to click on a link back to your site.

    These are just several of the many things that you can do with RSS. The possibilities are endless, and they are all aimed at providing you with an effective internet marketing strategy for your business.

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    Data Breaches From Bankrupt Mortgage Lenders

    Posted in Uncategorized | Wednesday 20 August 2008 10:39 pm

    The stock market is in a tumult. Actually, it has been for about a year, ever since the subprime fiasco (anyone take a look at Moody’s performance over the past year?) Now that that particular issue has been beaten to death, other mortgage related issues are cropping up. Most of the stuff covered in the media is financial in nature, but some of those mortgage related issues do concern information security.

    It’s no secret that there are plenty of companies in the US that discard sensitive documents by dumping them unceremoniously: leave it by the curb, drive it to a dumpster, heave it over the walls of abandoned property, and other assorted mind boggling insecure practices. In fact, MSNBC has an article on this issue, and names numerous bankrupt mortgage companies whose borrowers’ records were found in dumpsters and recycling centers. The information on those documents include credit card numbers and SSNs, as well as addresses, names, and other information needed to secure a mortgage.

    Since the companies have filed for bankruptcy and are no more, the potential victims involved have no legal recourse, and are left to fend for themselves. In a way, it makes sense that companies that have filed for bankruptcy are behaving this way. (Not that I’m saying this is proper procedure.) For starters, if a company does wrong, one goes after the company; however, the company has filed for bankruptcy, it is no more, so there’s no one to “go after.” In light of the company status, this means that the actual person remaining behind to dispose of things, be they desks or credit applications, can opt to do whatever he feels like. He could shred the applications. He could dump them nearby. He could walk away and let the building’s owner take care of them. What does he care? It’s not as if he’s gonna get fired.

    Also, proper disposal requires either time, money, or both. A bankrupt company doesn’t have money. It may have time, assuming people are going to stick around, but chances are their shredder has been seized by creditors. People are not going to stick around to shred things by hand, literally.

    Aren’t there any laws regulating this? Apparently, such issues are covered by FACTA, the Fair and Accurate Credit Transactions Act, and although its guidelines require that “businesses to dispose of sensitive financial documents in a way that protects against ‘unauthorized access to or use of the information’” [msnbc.com], it stops short of requiring the physical destruction of data. I’m not a lawyer, but perhaps there’s enough leeway in the language for one to go around dropping sensitive documents in dumpsters?

    Like I mentioned before, inappropriate disposal of sensitive documents has been going on forever; I’m pretty sure this has been a problem since the very first mortgage was issued. My personal belief is that most companies would act responsibly and try to properly dispose of such information. But, this may prove to be a point of concern as well because of widespread misconceptions of what it means to protect data against unauthorized access.

    What happens if a company that files for bankruptcy decides to sell their company computers to pay off creditors? Most people would delete the information found in the computer, and that’s that-end of story. Except, it’s not. When files are deleted, the actual data still resides in the hard disks; it’s just that the computer’s operating system doesn’t have a way to find the information anymore. Indeed, this is how retail data restoration applications such as Norton are able to recover accidentally deleted files.

    Some may be aware of this and decide to format the entire computer before sending it off to the new owners. The problem with this approach is the same as deleting files: data recovery is a cinch with the right software. Some of them retail for $30 or less-as in free. So, the sensitive data that’s supposed to be deleted can be recovered, if not easily, at least cheaply-perhaps by people with criminal interests.

    Am I being paranoid? I don’t think so. I’ve been tracking fraud for years now, and I can’t help but conclude that the criminal underworld has plenty of people looking to be niche operators, not to mention that there are infinitesimal ways of defrauding people (look up “salad oil” and “American Express,” for an example). An identification theft ring looking to collect sensitive information from bankrupt mortgage dealers wouldn’t surprise me, especially in an environment where such companies are dropping left and right.

    The economics behind it make sense as well. A used computer will retail anywhere from $100 to $500. The information in it, if not wiped correctly, will average many times more even if you factor in the purchase of data recovery software. Criminals have different ways of capitalizing on personal data, ranging from selling the information outright to engaging in something with better returns.

    Is there a better way to protect oneself? Whole disk encryption is a way to ensure that such problems do not occur: One can just reformat the encrypted drive itself to install a new OS; the original data remains encrypted, so there’s no way to extract the data. Plus, the added benefit is that the data is protected in the event that a computer gets lost or stolen. However, commonsense dictates that encryption is something ongoing concerns sign up for, not businesses about to go bankrupt. My guess is that sooner or later we’ll find instances of data breaches originating from equipment being traced back to bankrupt mortgage dealers.

    The stock market is in a tumult. Actually, it has been for about a year, ever since the subprime fiasco (anyone take a look at Moody’s performance over the past year?) Now that that particular issue has been beaten to death, other mortgagerelated issues are cropping up. Most of the stuff covered in the media is financial in nature, but some of those mortgagerelated issues do concern information security.

    It’s no secret that there are plenty of companies in the US that discard sensitive documents by dumping them unceremoniously: leave it by the curb, drive it to a dumpster, heave it over the walls of abandoned property, and other assorted mindboggling insecure practices. In fact, MSNBC has an article on this issue, and names numerous bankrupt mortgage companies whose borrowers’ records were found in dumpsters and recycling centers. The information on those documents include credit card numbers and SSNs, as well as addresses, names, and other information needed to secure a mortgage.

    Since the companies have filed for bankruptcy and are no more, the potential victims involved have no legal recourse, and are left to fend for themselves. In a way, it makes sense that companies that have filed for bankruptcy are behaving this way. (Not that I’m saying this is proper procedure.) For starters, if a company does wrong, one goes after the company; however, the company has filed for bankruptcy, it is no more, so there’s no one to “go after.” In light of the company status, this means that the actual person remaining behind to dispose of things, be they desks or credit applications, can opt to do whatever he feels like. He could shred the applications. He could dump them nearby. He could walk away and let the building’s owner take care of them. What does he care? It’s not as if he’s gonna get fired.

    Also, proper disposal requires either time, money, or both. A bankrupt company doesn’t have money. It may have time, assuming people are going to stick around, but chances are their shredder has been seized by creditors. People are not going to stick around to shred things by hand, literally.

    Aren’t there any laws regulating this? Apparently, such issues are covered by FACTA, the Fair and Accurate Credit Transactions Act, and although its guidelines require that “businesses to dispose of sensitive financial documents in a way that protects against ‘unauthorized access to or use of the information’” [msnbc.com], it stops short of requiring the physical destruction of data. I’m not a lawyer, but perhaps there’s enough leeway in the language for one to go around dropping sensitive documents in dumpsters?

    Like I mentioned before, inappropriate disposal of sensitive documents has been going on forever; I’m pretty sure this has been a problem since the very first mortgage was issued. My personal belief is that most companies would act responsibly and try to properly dispose of such information. But, this may prove to be a point of concern as well because of widespread misconceptions of what it means to protect data against unauthorized access.

    What happens if a company that files for bankruptcy decides to sell their company computers to pay off creditors? Most people would delete the information found in the computer, and that’s that-end of story. Except, it’s not. When files are deleted, the actual data still resides in the hard disks; it’s just that the computer’s operating system doesn’t have a way to find the information anymore. Indeed, this is how retail data restoration applications such as Norton are able to recover accidentally deleted files.

    Some may be aware of this and decide to format the entire computer before sending it off to the new owners. The problem with this approach is the same as deleting files: data recovery is a cinch with the right software. Some of them retail for $30 or less-as in free. So, the sensitive data that’s supposed to be deleted can be recovered, if not easily, at least cheaply-perhaps by people with criminal interests.

    Am I being paranoid? I don’t think so. I’ve been tracking fraud for years now, and I can’t help but conclude that the criminal underworld has plenty of people looking to be niche operators, not to mention that there are infinitesimal ways of defrauding people (look up “salad oil” and “American Express,” for an example). An identification theft ring looking to collect sensitive information from bankrupt mortgage dealers wouldn’t surprise me, especially in an environment where such companies are dropping left and right.

    The economics behind it make sense as well. A used computer will retail anywhere from $100 to $500. The information in it, if not wiped correctly, will average many times more even if you factor in the purchase of data recovery software. Criminals have different ways of capitalizing on personal data, ranging from selling the information outright to engaging in something with better returns.

    Is there a better way to protect oneself? Whole disk encryption is a way to ensure that such problems do not occur: One can just reformat the encrypted drive itself to install a new OS; the original data remains encrypted, so there’s no way to extract the data. Plus, the added benefit is that the data is protected in the event that a computer gets lost or stolen. However, commonsense dictates that encryption is something ongoing concerns sign up for, not businesses about to go bankrupt. My guess is that sooner or later we’ll find instances of data breaches originating from equipment being traced back to bankrupt mortgage dealers.

    About The Author

    Timothy Maliyil is CEO and founder of Data Guard Systems, Inc., a leading developer and marketer of endpoint managed security services and online business management software, based in New York City. Data Guard Systems is an Application Service Provider (ASP) and offers intuitive business management software to various industries. Data Guard’s flagship product is the AlertBoot data security managed service. AlertBoot offers full disk encryption and a comprehensive suite of disk security solutions as a centralized, managed service. Deployment times and support are significantly reduced, thus resulting in a lower overall total cost of ownership for an organization. Prior to founding Data Guard Systems, Mr. Maliyil served as the Director of IT at HarborTech, a privately-held supply chain house for the semiconductor industry. He also held various positions at Netegrity (now Computer Associates). Mr. Maliyil holds a B.S. in Computer Science from Tufts University.

    For more information on full disk encryption go to http://www.alertboot.com/